Creative Direction / Design : Morgan Sterns
Photography : Ashley Batz
Video : Sarah Jaffe
There have been minimal changes to menstrual pads since the 1980s. Given that 74% of women are pad users, Cora found an opportunity in the market, targeting active lifestyles.
The goal of this campaign was to strategically position Cora as a significant player in the pads market, leveraging the launch of our innovative "Made-to-Move" Pads exclusively at Target and ultimately get people to change their minds about what it feels like to wear a pad.