Design + Art Direction : Morgan Sterns
Client : Chick Lit Candles
THE BRAND
With its snark-infused positive psychology, Chick Lit could be the love child of Chelsea Handler and Martin Seligman. Conceived by an essayist and writing coach, Chick Lit was never meant to be just another beautiful candle that doesn’t stand out in the crowd. Lisa Richmon created each Chick Lit persona to fill a void in the niche candle and inspiration gift space. It was important that the packaging be as fresh and unique as the overall concept and the various moving parts. Chick Lit is more than a card, and not just a candle. It’s more like a card in a candle.
Find out more about Chick Lit at chicklitcandles.com